Root 7 Bottles and a Greenery Initiative

Buy One. Plant One. We have a vision of a world more connected to nature.

Forests are home to most of Earth’s terrestrial biodiversity. They supply water, provide livelihood, mitigate climate change and are essential for every being’s lives. Yet deforestation and degradation continue at alarming rates. Great improvements can be made with small changes to your everyday habits. We are taking such few steps to do our bit to alter this situation and you can do your bit by carrying a reusable water bottle with you at all times.

We love trees, and deeply appreciate the vital role they play in supporting all life on our planet. Therefore not only are our products sustainable, but we also plant a tree for every bottle purchased. 

Why is deforestation so detrimental to these communities?

The destruction of healthy forest systems causes problems on a number of levels. Trees provide a habitat for animals, purify water sources, control flooding and erosion and help to replenish the soil with nutrients needed for farming. When farmers can’t grow anything, their farms fail and they have no option but to move to the overcrowded cities looking for work. Often, they have to resort to selling themselves or their families into slavery just to survive.

Who we work with:

Eden Reforestation Projects. They work to reduce extreme poverty within communities affected by the impact of deforestation. This is done by employing local villagers to plant trees, thereby giving them an opportunity to earn an income to support their families whilst restoring forests and reducing the negative effects brought about by their destruction.

To date, Eden Reforestation Projects has planted over 239 million trees at 82 project sites in Haiti, Nepal, Madagascar, Indonesia and Mozambique. The success of the projects lies in the underlying interdependence of the local communities and their environment.

A belief in the interconnectedness of all living things is very much at the heart of what we do, so choosing to partner with Eden Reforestation Projects for our 'Buy One Plant One' initiative was an easy and natural choice for us.